How Brands Can Make a Positive Impact on Social Issues and Consumers

With an overwhelming 2020 behind us, this year has started off with important conversations surrounding COVID-19 and political turmoil. Brands are spending trillions on advertising with the goal of affecting behavior and attitudes but the question remains: Can they leverage it to connect with consumers in a meaningful way and obtain a positive return? At this point, it’s not a matter of if but how to do it right with social media landscape transforming before our eyes.