The retailers that win the holiday season are already optimizing their websites.
The question is whether your product pages will convert them… or send them to your competitors.
Join Brittany Sciabarrasi, Director of Project Management and Solution Delivery at Cylindo (and former Wayfair executive) on 5 August, 10 am EST / 4 pm CET, for a practical webinar on preparing your ecommerce experience before peak season arrives.
You'll learn:
- Why shoppers who engage with interactive product experiences convert 21% more often and spend 154% more per order than shoppers who don't — and why shoppers who use AR convert at nearly 3x the rate of those who don't (2.67% vs. 0.99%).
- How 3D visualization, AR, and product configuration keep shoppers engaged longer, drive 57% more product exploration, and encourage repeat visits.
- Why the conversion gap between engaged and non-engaged shoppers widens heading into the holidays — in November 2025, Cylindo-engaged shoppers converted at 1.58% vs. 1.03% for everyone else, and that gap held strong through Spring 2026.
- What leading furniture retailers are doing today to improve AI discoverability and prepare for AI-powered search and shopping.
- A practical holiday readiness checklist covering exactly what to prioritize before Black Friday, Cyber Monday, and the holiday rush.
Brittany Sciabarrasi
Director of Project Management and Solution Delivery, Cylindo
Brittany Sciabarrasi is the Director of Project Management and Solution Delivery at Cylindo, overseeing complex e-commerce visualization initiatives from kickoff to delivery. Previously, she spent 8+ years at Wayfair leading supplier acquisition, global partnerships, and large-scale visual media operations. She brings deep marketplace expertise, operational precision, and creative problem-solving to help brands deliver consistent, high-impact product experiences across channels.