Winning Black Friday: How to Maximize Performance in Promo Season

Winning Black Friday: How to Maximize Performance in Promo Season
Promo season isn’t just about discounts, it’s about understanding how consumers actually shop. Join RTB House as they reveal fresh insights on shopper behavior during high-stakes periods like Black Friday, from emerging trends to shifts in the customer journey. Following the presentation, a panel of senior marketing leaders will discuss how they’re preparing for peak season. They’ll share campaign strategies, creative approaches and lessons learned from what’s worked (and what hasn’t) in recent years.

You’ll learn about:

• Emerging shopper behaviors during promo periods
• Key moments in the customer journey – where shoppers are won, lost and re-engaged
• How promo dynamics shape brand strategy and common pitfalls to avoid
• Benchmarks from leading brands to define what “good” looks like at scale
• A final-month checklist to ensure campaigns are Black Friday-ready

Join us to get ahead of the busiest shopping season of the year.

Speakers:

• Allison Reiter, Director of Account Management, RTB House
• Moderated by: Alexa Dornagon, Content Director, CommerceNext

Sponsored by RTB HOUSE