Winning Black Friday: How to Maximize Performance in Promo Season

Promo season isn’t just about discounts—it’s about understanding how consumers shop and finding smarter ways to meet them in the moments that matter. Join RTB House as they reveal fresh insights on shopper behavior during high-stakes periods like Black Friday, from emerging trends to shifts in the customer journey. Following the presentation, senior marketers from Minted, Sur La Table and Patagonia will discuss how they’re preparing for peak season. They’ll share how they're balancing premium positioning, new customer acquisition and creative strategies, as well as how to maximize performance without relying on deep discounts.

You’ll learn about:

• Shopper behaviors during promo periods
• Key moments in the customer journey – where shoppers are won, lost and re-engaged
• How promo dynamics shape strategy and common pitfalls to avoid
• Benchmarks from leading brands to define what “good” looks like at scale
• A final-month checklist to ensure campaigns are promo season-ready

Join us to get ahead of the busiest shopping season of the year.

Speakers:

• Suruchi Shukla, VP Marketing, Minted
• Philippe Gagnon, VP of Performance Marketing, Sur La Table
• Angela Clark, VP of Digital, Patagonia
• Allison Reiter, Director of Account Management, RTB House
• Moderated by: Alexa Dornagon, Content Director, CommerceNext

Sponsored by RTB HOUSE