Local SEO for HCPs: Optimize Your Search Presence

Local SEO is becoming increasingly important for health professionals looking to grow their private practice and improve online visibility. As search engines and AI-powered tools continue to evolve, having a strong online presence goes beyond simply having a website. It’s about helping potential clients find and trust your services across Google, directory listings, and AI-assisted search results.

In this practical webinar, you’ll learn how to optimize key parts of your online presence to improve discoverability, increase client inquiries, and strengthen your credibility online. Whether you work in-person, virtually, or both, this session will provide actionable strategies tailored specifically for dietitians navigating today’s local search landscape.

You will learn how to:

*Optimize your Google Business Profile to improve local visibility and client inquiries
*Strengthen your directory listings (ie. bc dietitians, psychology today, lumino health) to increase search rankings and conversions
*Improve your local search presence so clients can find you more easily online
*Understand recent Google review policy updates and how stricter moderation may impact review visibility and collection strategies
*Understand AI search visibility and how tools like ChatGPT and Google AI Overviews are changing how health professionals are discovered
*Apply local SEO fundamentals that work whether you serve clients in one city or across the province or across Canada
*[Bonus for VIP & PRO members] Submit your listing in advance for a live audit during the session