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About
While synthetic data offers speed and cost advantages, adoption hinges on whether LLMs can accurately simulate human behavior. To test the accuracy of LLM-generated survey responses, Verasight ran a series of national studies and generated corresponding sets of synthetic personas. While LLMs demonstrated some competency in replicating high-level awareness of dominant brands, they failed at capturing the nuanced consumption patterns, regional preferences and demographic variations that drive real purchasing decisions.
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CEO
Ben Leff founded Verasight in 2020 with his former Cornell professor Peter Enns. Verasight’s mission is to expand access to high-quality and verified survey data for academic and market researchers. Verasight’s clients include more than 100 universities (e.g., Harvard Medical School, Stanford, University of Michigan), government agencies, Fortune 500 companies and investors. Verasight data have been featured in CNN, Bloomberg, Politico and The Economist.
