Expanding into new markets is never straightforward. What succeeds in one country may fail in another, especially when cultural, sensory and value perceptions differ. This session explores a real-world success story with a leading global food company and the development of a new functional beverage that launched successfully in both Asia and North America.
Working with FlavorWiki, the client transformed a bold idea into a cross-market success, bringing the product from concept to launch in just nine months – far faster than typical beverage development cycles. The project was even recognized publicly as a model of consumer-driven innovation.
To bring this case to life, a representative from the client side will join the session to share firsthand insights and reflections on the process, the challenges and the impact on their business.
Key takeaways:
1. How consumer behavior and preferences differ dramatically across regions and why they matter.
2. Why iterative testing across digital, qualitative and real-world methods accelerates decision-making.
3. How real-time dashboards and data integration enable informed decision-making, support risk mitigation and increase confidence.
4. A proven blueprint for developing products that succeed internationally.
