In this session, we’ll explore how to develop breakthrough innovations in spaces where breakthrough and disruption can be challenging. Through real-world examples and actionable frameworks, attendees will learn how to translate consumer desires into compelling, premium brands that drive market success.
Disruptive innovation is often associated with tech startups and category reinvention but how do you create breakthrough brands in spaces where disruption is traditionally challenging? This session will dive into the strategies behind Nectar Collective, a new-to-world ready-to-drink brand that defied industry norms by leveraging deep consumer insights and premium brand-building.
Attendees will gain an inside look at how to develop and launch innovation that resonates, transforming consumer desires into high-growth, commercially viable brands.
We’ll explore: the methodologies that drive successful consumer-centric brand creation; how to identify whitespace opportunities and craft an authentic brand proposition; the role of diverse collaboration in developing standout creative and packaging elements; and key commercial and retail factors that ensure a new brand thrives post-launch.
Through real-world examples and actionable frameworks, this session will equip insights professionals, marketers and innovators with a roadmap for translating consumer needs into compelling, premium brand experiences. Whether you’re looking to push boundaries in established categories or build something new from the ground up, you’ll leave with practical takeaways to drive innovation success.
Key takeaways:
1. Consumer-centric innovation framework: Attendees will learn how to transform deep consumer insights into commercially viable brands by identifying whitespace opportunities, refining brand positioning and ensuring the final product aligns with evolving consumer preferences, especially in categories where disruption is traditionally challenging.
2. Strategic collaboration for breakthrough creativity: This session will highlight how multidisciplinary teams can drive ideation, packaging design and brand storytelling, creating compelling products that stand out in competitive markets.
3. From concept to commercial success: Beyond product development, attendees will gain practical strategies for translating validated concepts into winning marketplace executions. This includes retail engagement, launch forecasting and sustaining growth momentum through distribution optimization and brand-building excellence.
