In an industry that's constantly being asked to do more with less, turning to a DIY market research approach makes sense. Whether it's quant or qual, the ability to run things yourself and gather critical insights in a timely fashion is essential for the modern researcher. However, that's not to say DIY research is always straightforward or without its pitfalls.
Join this session to learn tips to make both qualitative and quantitative DIY research more efficient and of better quality. Hear from Sago experts Amanda Ilnisky and Justin Perkins as they share best practices and how to leverage your DIY technology.
Key takeaways:
• How to ensure quality when using a DIY approach.
• The limitations and possibilities of DIY research technologies.
• Considerations for how to build your DIY process.
