As an insights leader, how are you supposed to protect the strategic work when results land at 9 a.m. and the meeting is at 4 p.m.?
Speed was supposed to free us up but instead it ate the thinking time. Run the test, send the results, move on. The job is quietly sliding from strategic partner to order-taker.
This session is a conversation with passionate, experienced and forward-thinking researchers who work this problem every week.
We’ll talk about things like: using your thinking time to its best advantage; delivering the answer and the strategic direction in the same breath; and getting invited into the meetings where the strategy actually gets set.
We’ll close with hot takes. Bring your own!