A fundamental stage in the design process, usability testing offers us direct input on how real users experience our product or service. In this event, we will be discussing what usability testing is and why we need it, discussion guides, and how to make the most of it.
Join us as we sit down for another fantastic evening of case studies, insight, networking and more!
FEATURING
Aly Abel - UX Researcher - Moonpig
Marg Laing - UX Consultant
Dr Christopher Parker - Lecturer in UX Design - Loughborough University
--------------------------------------------------------------------------
Tickets are NON-REFUNDABLE however you can watch the recorded event if you miss the live stream.
--------------------------------------------------------------------------
TALKS AND DISCUSSIONS
Aly Abel - UX Researcher - Moonpig
Aly has been a strategy-lead researcher for 11 years and has built up a portfolio of experience as a Director, across industries incl. Healthcare, Finance, Travel and now Greeting cards. She has published numerous papers and articles with a big focus on User Testing methods; how to ask the right question, in the right way. Her big Research philosophy is to understand everything and nothing.
The What, the Why and the When with User Testing
Understanding how the right method can complement (not stifle) the Design Thinking process - and how there's always time for research.
Marg Laing - UX Consultant
Marg Laing is a UX consultant who is passionate about communicating ideas through experiences. She has spent the last 20 years teaming up with folk from creative agencies, start-ups, banks, agile developers and the world in the quest to make stuff better.
The Sharpest Tool in the Box
You could have the perfect usability testing lab but if your discussion guide is weak, it’s like slicing a tomato with a blunt knife.A “Discussion Guide” plays a significant part in the success of a research session and ultimately whether you achieve your research goals. This talk will explore the purpose of the guide, how it fits into the research lifecycle, and suggest some useful techniques to adopt.
Dr Christopher Parker - Lecturer in UX Design - Loughborough University
Christopher J. Parker is a lecturer, a researcher, a podcaster, a Senior HEA Fellow, and father of 1. His research asks how advanced tech persuades our actions and teaches UX Design at Loughborough University. He loves how design transforms our lives and emotions: a subject that has taken over his bookshelves! Throughout the year he splits his time between the UK and China, teaching UX design, collaborates with leading designers, and recruiting the next generation of UX designers. You can listen to The UX Usability Podcast here: https://tinyurl.com/UXPod.
Usability Testing: Unleashing Your Power
Usability happens when users accesses all site features, efficiently complete their tasks, and feel satisfied. Usability encompasses all areas of UX. Yet most UX designers focus on simple usability assessments, only discovering usability pitfalls once poor usability hurts their business. My talk helps you avoid these mistakes. I will cover usability testing’s misconceptions, analysis, and reporting. You will choose the right test for the right design context and drive your company’s design decisions. We will, ultimately, give your customer more usable and satisfying experiences.