Christopher J. Parker is a lecturer, a researcher, a podcaster, a Senior HEA Fellow, and father of 1. His research asks how advanced tech persuades our actions and teaches UX Design at Loughborough University. He loves how design transforms our lives and emotions: a subject that has taken over his bookshelves! Throughout the year he splits his time between the UK and China, teaching UX design, collaborates with leading designers, and recruiting the next generation of UX designers. You can listen to The UX Usability Podcast here: https://tinyurl.com/UXPod.