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Name
Aly Abel
Title
UX Researcher - Moonpig
Bio
Aly has been a strategy-lead researcher for 11 years and has built up a portfolio of experience as a Director, across industries incl. Healthcare, Finance, Travel and now Greeting cards. She has published numerous papers and articles with a big focus on User Testing methods; how to ask the right question, in the right way. Her big Research philosophy is to understand everything and nothing.
