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With more increased data privacy restrictions, a more crowded digital market, and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. In this w...
On-demand
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Wednesday, August 4, 2021 · 2:00 PM EDTToday’s consumers expect a high degree of personalization in their interactions with brands. Amazon, Uber, Airbnb and other internet-first brands continue to raise the bar on what consumers expect.
More personalized experiences also increase rev... -
Wednesday, July 28, 2021 · 2:00 PM EDTWith more increased data privacy restrictions, a more crowded digital market, and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. In this w...
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Wednesday, July 21, 2021 · 2:00 PM EDTBuilding an exceptional ecommerce experience means making continual, data-driven improvements to your site. However, as demands for user privacy mount and consumer behavior continues to change rapidly, effectively analyzing and improving the digit...
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Wednesday, July 14, 2021 · 2:00 PM EDTPrivacy has become increasingly important to consumers and as a result, core industry players have increased data protection and limited many of the mechanisms previously used for modern-day targeting. Advertisers are already impacted by Apple’s i...
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Wednesday, June 30, 2021 · 2:00 PM EDTCustomers have moved on from the question of brands collecting information about them, and instead are focused on when and how brands use this data to present offers that are consistent, relevant and timely. This webinar will shed light on:
• Wha... -
Wednesday, June 23, 2021 · 2:00 PM EDTWith 300 billion emails being sent every day, your customers' inboxes are virtual battlegrounds where you’re competing against hundreds of people and brands to stand out. Learn how to create winning email campaigns that capture your customers' int...
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Wednesday, June 16, 2021 · 2:00 PM EDTVideo has become an important element of ecommerce and marketing, especially for retail and direct-to-consumer brands. It’s a powerful storytelling vehicle that can be used to convey your brand story, bring your products to life and create social ...
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Wednesday, June 9, 2021 · 2:00 PM EDTJoin us for a Pride Month webinar where we tackle LGBTQ+ issues in ecommerce, in the workplace and in leadership. We'll look at a variety of issues including:
- How companies can support/represent the LGBTQ+ community
- Driving organizational awar... -
Wednesday, June 2, 2021 · 2:00 PM EDTIt is no longer good enough for your customers to be able to engage your brand anytime and anywhere. Consumers are increasingly demanding that you are there for them in a more engaging and personalized way across all touchpoints. While advances in...
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Wednesday, May 26, 2021 · 2:00 PM EDTCustomer experience is what matters most when it comes to customer retention and lifetime value. Personalized customer experiences convert better because shoppers are likely to come back to a business that knows your orders and recommends the righ...
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Wednesday, May 19, 2021 · 3:00 PM EDTWith May being Asian American and Pacific Islander Heritage Month, we wanted to take a moment to stand in solidarity with our Asian community members and host a webinar discussion on how to avoid racial stereotypes in marketing.
Marketing has alw... -
Wednesday, May 19, 2021 · 2:00 PM EDTGifting is an important part of ecommerce and can be lucrative for retailers that get it right. This webinar will feature the results of a research study of how gifting was being managed by 50 online retailers spanning seven categories. Following ...
Series
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Holiday OptimizationUnique, intense, unprecedented. These are some of the many descriptions of the 2020 online holiday season impacted by COVID-19. Our summit will help retailers and DTC brands better understand what to expect and which strategies and tactics to use ...
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CN Virtual Summit 2020This event is a forum for information sharing as we start to rebuild post-COVID-19. Over two afternoons, we will live stream a series of presentations, panel discussions and virtual interviews with the theme Path to Recovery. Our Summit will featu...
