CommerceNext
On-demand
-
Wednesday, December 8, 2021 · 2:00 PM ESTGiven the unusual and unpredictable nature of this holiday season, it will be difficult to benchmark success this year. We asked Jason "Retail Geek" Goldberg to share his analysis on Cyber 5 Weekend aggregate sales data, the issues that are shapin...
-
Wednesday, November 17, 2021 · 2:00 PM ESTWould you be surprised to learn that a recent report from Forrester Research stated that personalization and advanced analytics tools rank the highest in the list of tech investments retailers are making this year? Of course not – you know that co...
-
Wednesday, November 10, 2021 · 2:00 PM ESTLoyal customers sustain a company from a revenue and profitability standpoint. Bain & Company and Harvard Business School report that increasing customer retention rates by 5% increases profits by 25% to 95% and, according to research compiled by ...
-
Wednesday, October 27, 2021 · 2:00 PM EDTAs demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their persona...
-
Wednesday, October 20, 2021 · 2:00 PM EDTAs we enter the holiday shopping season, we wanted to dive deep into gifting to help our community prepare for what’s ahead. This webinar will start with consumer research on shopping plans for this holiday. The research will cover the types of pu...
-
Wednesday, October 13, 2021 · 2:00 PM EDTIn a time when customer acquisition costs are higher than ever, retailers and brands need to nourish and scale cost-effective marketing channels outside of paid search and paid social. One of the answers is partner marketing — an effective strateg...
-
Wednesday, September 15, 2021 · 2:00 PM EDTData privacy restrictions, economic shifts, and Facebook and Google ad platform evolutions create a moving target for growth-oriented brands. In this webinar, we'll share a framework for successful marketing that includes:
• Building a first-part... -
Wednesday, August 4, 2021 · 2:00 PM EDTToday’s consumers expect a high degree of personalization in their interactions with brands. Amazon, Uber, Airbnb and other internet-first brands continue to raise the bar on what consumers expect.
More personalized experiences also increase rev... -
Wednesday, July 28, 2021 · 2:00 PM EDTWith more increased data privacy restrictions, a more crowded digital market, and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. In this w...
-
Wednesday, July 21, 2021 · 2:00 PM EDTBuilding an exceptional ecommerce experience means making continual, data-driven improvements to your site. However, as demands for user privacy mount and consumer behavior continues to change rapidly, effectively analyzing and improving the digit...
-
Wednesday, July 14, 2021 · 2:00 PM EDTPrivacy has become increasingly important to consumers and as a result, core industry players have increased data protection and limited many of the mechanisms previously used for modern-day targeting. Advertisers are already impacted by Apple’s i...
-
Wednesday, June 30, 2021 · 2:00 PM EDTCustomers have moved on from the question of brands collecting information about them, and instead are focused on when and how brands use this data to present offers that are consistent, relevant and timely. This webinar will shed light on:
• Wha...
Series
-
CommerceNext IRL 2021Sponsored by: Salesforce
The CommerceNext IRL Summit was an industry-leading conference for marketers at retail and direct-... -
Holiday OptimizationUnique, intense, unprecedented. These are some of the many descriptions of the 2020 online holiday season impacted by COVID-19. Our summit will help retailers and DTC brands better understand what to expect and which strategies and tactics to use ...
-
CN Virtual Summit 2020This event is a forum for information sharing as we start to rebuild post-COVID-19. Over two afternoons, we will live stream a series of presentations, panel discussions and virtual interviews with the theme Path to Recovery. Our Summit will featu...
