Busting Performance Marketing Myths: The Hidden Drivers of Incremental Sales

Busting Performance Marketing Myths: The Hidden Drivers of Incremental Sales

In performance marketing, practices that were once best-in-class can become blind spots -- quietly capping your growth or masking deeper performance issues. In this session, we’ll reveal counterintuitive strategies that drive real incremental revenue, and not just vanity metrics.

You’ll learn:
• What’s silently capping performance and how to quickly overcome it
• Designing partner strategies where more partners = more scale, not more waste
• Why maximizing conversions is no longer the bottom of the funnel, but the new starting point

Walk away with smarter ways to spend and a sharper lens on what’s actually moving the needle.

Speakers:
• Brian Schmidt, VP, Digital & eCommerce - Brooks Brothers & Eddie Bauer at Catalyst Brands
• Crist Costa, SVP, Digital at JEGS
• Matt Ferrel, VP, Head of Growth at TickPick
• Allison Reiter, Director of Account Management at RTB House
• Moderated by: Jenny Marlo, Head of Content at CommerceNext

Sponsored by RTB House