Recorded

Digital disruptors: challenges and opportunities for online brands emerging from COVID-19

Recorded
ABOUT THIS WEBINAR
How do brands that set out to change consumer behaviour and cultural norms continue to challenge in a world that’s anything but normal? 

With everything in a state of flux, what are the challenges and opportunities for disruptor brands? Are consumers more willing to embrace change? Are their expectations of disruptor brands different? And when it comes to comms, have the rules of engagement changed? 

Join our expert panel:

- Keith Abel, Co-founder, Freddie's Flowers and Founder, Abel & Cole

- Susannah Clark, Global VP Communications, Farfetch

- Siân Grieve, Head of Communications, MoneySuperMarket

- Simon Lloyd, Chief Marketing Officer, Icelolly.com

- Bryce Keane, Partner & Head of Communications, Atomico

* * *

How it works:

45 minutes panel discussion followed by a 15 minute live Q&A
AGENDA
  • Panel’s reflections on their company’s response to the crisis
  • The effects of COVID-19 on consumers and their attitudes to brands shaking-up categories
  • Different perspectives - entrepreneur, comms and venture capitalist - on what’s on the horizon for digital disruptor brands
  • The new comms context
ADDITIONAL INFO
  • When: London
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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