Digital disruptors: challenges and opportunities for online brands emerging from COVID-19
Wed, Jul 8, 2020 · 2:00 PM
ABOUT THIS WEBINAR
How do brands that set out to change consumer behaviour and cultural norms continue to challenge in a world that’s anything but normal?
With everything in a state of flux, what are the challenges and opportunities for disruptor brands? Are consumers more willing to embrace change? Are their expectations of disruptor brands different? And when it comes to comms, have the rules of engagement changed?
Join our expert panel:
- Keith Abel, Co-founder, Freddie's Flowers and Founder, Abel & Cole
- Susannah Clark, Global VP Communications, Farfetch
- Siân Grieve, Head of Communications, MoneySuperMarket
- Simon Lloyd, Chief Marketing Officer, Icelolly.com
- Bryce Keane, Partner & Head of Communications, Atomico
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How it works:
45 minutes panel discussion followed by a 15 minute live Q&A
Panel’s reflections on their company’s response to the crisis
The effects of COVID-19 on consumers and their attitudes to brands shaking-up categories
Different perspectives - entrepreneur, comms and venture capitalist - on what’s on the horizon for digital disruptor brands
Co-founder, Freddie's Flowers and Founder, Abel & Cole
In 1988 Keith founded Abel & Cole the organic home delivery service which he sold to Private Equity in 2007. In 2015 he co-founded and was sole investor in Freddie's Flowers which now delivers seasonal flowers to over 100,000 households each...
Siân is head of communications for MoneySuperMarket, where she is responsible for all aspects of how the brand interacts with the media across corporate and consumer PR. The communications function at MoneySuperMarket is about getting cut through,...
Susannah is VP Communications at Farfetch, responsible for corporate and consumer communications globally. Prior to joining Farfetch, she served as Communications Partner at EQT Ventures, working with portfolio companies to define their...
Simon, has over 20 years experience working with some of the World's most iconic brands including Nokia, Kellogg's and AXA. He is currently the Chief Marketing Officer of the UK’s leading holiday and deals comparison site, icellolly.com. Formerly...
Bryce Keane is a Partner and Head of Communications at Atomico, where he has worked with the leadership of companies such as Klarna, Lilium, Truecaller, MessageBird, Peakon, Varjo, Bossa Studios and Memphis Meats to help them tell their stories to...
Brands2Life is an independent comms agency with a passion for working with the brands that are transforming our world. Our clients range from corporations who are transforming with purpose, industry disrupters and online leaders and the pure tech players who are powering these transformations.