Alex is a consumer comms specialist who along with a lot of clever, talented people has created award-winning campaigns for the likes of Nikon, John Lewis, Tesco, Virgin Media, Ray-Ban and BMW.
She’s tackled a host of comms challenges in her 20-year career - launching new brands, helping established high street names become more relevant or connect with new audiences and enabling technology brands to become lifestyle players.
She’s also delivered some pretty ambitious projects from a super-sized installation that went live simultaneously in seven European cities, John Lewis’s first Retail Report into consumer buying trends to a high speed selfie booth that blasted 270mph winds to dramatize the feeling of ultrafast broadband.
So much has changed since she started out but an ingenious idea based on a cracking insight, executed brilliantly is still the key to success. She still gets the same thrill from checking out social media or opening the papers to see people talking about our clients and campaigns.