Siân is head of communications for MoneySuperMarket, where she is responsible for all aspects of how the brand interacts with the media across corporate and consumer PR. The communications function at MoneySuperMarket is about getting cut through, focusing on news creation that grabs attention in a busy and competitive market, and which drives the site up the SEO rankings.
Siân joined MoneySuperMarket in February 2020, prior to this she spent ten years at John Lewis in roles covering corporate, consumer, lifestyle, and internal communications. At John Lewis she managed all elements of corporate reputation, from brand-building campaigns such as the department store’s Christmas TV ad campaigns, building the retailer’s position as a online leader, and managing the CEO’s profile.