Traditional expectations of masculinity and femininity are changing shape. Gen Z and young Millennials are breaking down stereotypes by proudly using, wearing, and being what makes them feel good. In an era rife with discussion over gender equality and diversity brands need to be dialed in as priorities shift. Gain insight from a GenZ expert and two brands making men's makeup mainstream.
Just The Numbers:
- The global men’s grooming industry is expected to hit $78.6 billion by 2023, from $57.7 billion in 2017, according to a Research and Markets report.
- The global men’s skincare market is set to grow 24% in the next five years to reach $5 billion, according to Euromonitor.
- JUV Consulting estimates the value of the global men’s makeup market at about $1.14 billion in 2019.
- A survey conducted by Euromonitor showed more than 56% of US male respondents admitted to using some sort of facial cosmetic-like foundation, concealer, or BB cream at least once in 2018.
When?
Thursday, August 6, 2020 · 2:00 p.m.
Eastern Time (US & Canada)
Duration: 1 hour
Price
Free
Language
English
Who can attend
Everyone
Dial-in available? (listen only)
Not available.
Hosted By BeautyMatter
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
Hana Ben-Shabat is the Founder of Gen Z Planet, a reserach and advisory firm focused on the next generation of culture creators, employees, and consumers. She helps companies to prepare for the inevitable wave of change that Gen Z brings.
Jon Shanahan is an entrepreneur, a men’s style enthusiast, and the Co-Founder & Chief Marketing Officer at Stryx. After successful careers in technology and the retail industry, Jon turned his passion and knowledge of men’s fashion into a menswear...
“Danny Gray is the founder of War Paint For Men, the UK’s leading men’s makeup brand. Launched just over 18 months ago Danny’s mission is to eliminate the stigma surrounding men wearing makeup and to help men feel more comfortable and confident in...
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the...