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Name
Danny Gray
Title
WAR PAINT Founder
Bio
“Danny Gray is the founder of War Paint For Men, the UK’s leading men’s makeup brand. Launched just over 18 months ago Danny’s mission is to eliminate the stigma surrounding men wearing makeup and to help men feel more comfortable and confident in their appearance. Suffering from BDD (Body Dysmorphic Disorder), from the age of 14, Danny discovered that applying makeup (his sister’s no less) gave him a much-needed confidence boost. Still he felt awkward and embarrassed when summoning up the courage to head to any makeup counter. The seed, to create a makeup brand aimed specifically for men, was sown.
Since launching in November 18, War Paint For Men have shipped more than 70,000 units to 80 countries and have the first ever men’s makeup counter in a retail store. Launching is stores such as Harvey Nichols, John Lewis and partnerships with the like of Virgin Atlantic have seen WAR PAITN gain press coverage from all over the world meaning he is well on the way to make men’s makeup mainstream. War Paint For Men aim to be at the very forefront of that worldwide revolution.”
Since launching in November 18, War Paint For Men have shipped more than 70,000 units to 80 countries and have the first ever men’s makeup counter in a retail store. Launching is stores such as Harvey Nichols, John Lewis and partnerships with the like of Virgin Atlantic have seen WAR PAITN gain press coverage from all over the world meaning he is well on the way to make men’s makeup mainstream. War Paint For Men aim to be at the very forefront of that worldwide revolution.”
