AI tools are changing the way trademark professionals work—from how they search and monitor to how they evaluate and enforce. But those same tools are also raising tough questions about accuracy, accountability, and the role of human judgment. In this webinar, Alt Legal Head of Community Bri Van Til will conduct an interview with Professor Daryl Lim (Penn State Dickinson Law) and He Jing (Partner at Gen Law in China) to explore how AI is reshaping trademark practice in the U.S. and China and where the biggest opportunities and risks lie. They'll discuss how AI is being used for:
* Creating search queries for trademark databases
* Evaluating image comparisons
* Automating and assisting brand clearance
* Detecting counterfeits and verifying authenticity
* Generating brand names and logos
Everyone who’s registered for this webinar will receive an email with a link to the recording.
This webinar is pending CLE approval for 1 hour in 60-minute states and up to 1.2 hours in 50-minute states. For more information about CLE credit for Alt Legal events, including whether your state qualifies, check out this page: https://www.altlegal.com/cle-information/
ADDITIONAL INFO
When:
Thursday, January 15, 2026 · 11:00 a.m.
Eastern Time (US & Canada)
Bri Van Til is Alt Legal’s Head of Education and Community and resident English nerd. She authors the popular _I ♡ Trademarks Newsletter_, where she attempts to educate trademark practitioners about IP and legal practice news while cramming in as...
Law Professor and Associate Dean at Penn State Dickinson Law
Daryl Lim is the H. Laddie Montague Jr. Chair in Law and Associate Dean at Penn State Dickinson Law, where he leads the school’s Intellectual Property and Innovation Initiative. In addition to his academic leadership, he has advised the World...
Jing He is the founding partner of GEN Law Firm in Beijing, with 25 years of experience in intellectual property, antitrust, regulatory, and policy advocacy work. Beginning his career as a patent attorney in Silicon Valley before returning to...