Session 4: Innovative Content Marketing

One of the UK’s original social media pioneers, Luke launched his first social platform in 2001. He went on to develop three popular social networks. Since 2009 he has advised countless brands, including Burger King, VISA, Accenture and Salesforce on how to develop successful social strategies.

As Managing Director of OST, the award-winning social media agency, Luke provides clients with strategic consultancy and vision. His specialism is B2B social strategy with a particular focus on B2B influencer marketing.

A popular social media speaker and conference host, Luke has a knack for bringing together smart minds to help resolve common problems.

David Bain helps marketers to stay up-to-date with the latest tools, tactics and technologies through his books, podcasts and digital services, helping them to cut through the noise and focus on what shifts the needle. A digital marketing pioneer, podcast host and producer, David started his first online business back in the year 2000 and his first podcast in 2006. Since then he’s worked with several global organisations including Google, Nespresso, PA Consulting and Farfetch, delivered dozens of digital marketing training sessions and hosted hundreds of podcasts, webinars and online summits. David, his wife and son are based in London, UK.

Andrea is the leader and evangelist for Strategic Account Based Marketing (ABM) in Fujitsu across Northern and Western Europe, and heads up the team of excellent ABMers who work closely with sales and account managers to devise and execute strategies, campaigns and initiatives to open doors and deepen engagements at strategic and high growth customers. As a Senior Director in Fujitsu, and with over 25 years B2B marketing experience to draw from, a quite a few awards under her belt, Andrea is sure to be a speaker worth listening to.

Michelle is one of the world’s leading trainers and speakers in digital marketing. She designs and delivers much of Econsultancy and Centaur’s global face-to-face and online learning, including Social Media, Content Strategy, Digital Media, Influencer Marketing, Fast Track Digital Marketing and Fast Track to Modern Marketing. Speaking engagements include Festival of Marketing, Marketing Week Live, DMX Ireland, The Digital Marketing Forum, IAB events and CIPR National Conference.
Sessions

Katy pioneered social media marketing, launching her social media agency, immediate future, 15 years ago, just as Facebook made its way onto university campus.

Often called in as the UK expert on social by TV, Radio and the press, she appears regularly on BBC news, Victoria Derbyshire, and Reuters, as well in The Telegraph, FT and Guardian. She’s considered the 4th most influential social media marketing expert, named one of the 25 women who have made an outstanding contribution to digital by the Drum, and was honoured to be amongst the Top 100 Asian tech entrepreneurs in the UK.

She speaks at conferences, runs masterclasses, and guest lectures at two universities. She’s co-authored 3 books on social and is a regular contributor to the press.

Her expertise lies in helping brands deliver significant impact by breaking the social boring: using social data to springboard creative that delivers growth to business. Her agency works with brands including; lastminute.com, Princess Cruises, Selfridges, Mission Foods, Google, Diageo, JD Williams, Fujitsu, Sony Music, and many more. They win industry awards every year for their smarts and innovation in social media.

Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.

She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.

Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Vapemate, Wicked Uncle, Zopa & more.

She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search, and rewrote much of the large foundational Econsultancy Best Practice Guide to SEO.

Tim is the COO at Lynchpin, an independent analytics consultancy that integrates data science, engineering and strategy capabilities to solve their clients’ analytics challenges. By bringing together teams with complementary sets of expertise, dynamic tools and a broad range of experience, Lynchpin help to improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.

Starting his career at RSA Insurance Group, Tim has 25 years of analytics experience on both client (Avis Europe & Experian) and agency side, working with blue-chip brands across multiple sectors including banking, retail, publishing and manufacturing.

His experience and breadth of knowledge across the customer analytics spectrum encompasses predictive analytics, business intelligence and digital analytics, giving him an in-depth understanding of both the strategic and practical issues facing companies as they look to harness a rising tide of customer data and utilise the best analytical approaches available to make sense of it.

Eva is a recognised leader in digital strategy and business transformation. She had 20 years of experience as a change agent and thought leader at Mercer Consulting, Amnesty International, GroupM and the BBC. Eva is listed on Marketing Week’s Vision100 and BIMA’s Hot100. She is a Trustee of ActionAid.

Justin Kirby is a consultant, writer, speaker and educator with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He has been writing about the impact of digital technologies on business and marketing since the early 90s. His books include Connected Marketing: The Viral, Buzz and Word of Mouth Revolution (Routledge: 2005) and The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions (Kogan Page: 2018), as well as Best of Branded Content Marketing series of publications and accompanying events he conceived and curated from 2013-2017. Justin also chairs and speaks at conferences around the globe, judges industry awards and teaches on a wide range of degree programmes.