Justin Kirby is a consultant, writer, speaker and educator with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He has been writing about the impact of digital technologies on business and marketing since the early 90s. His books include Connected Marketing: The Viral, Buzz and Word of Mouth Revolution (Routledge: 2005) and The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions (Kogan Page: 2018), as well as Best of Branded Content Marketing series of publications and accompanying events he conceived and curated from 2013-2017. Justin also chairs and speaks at conferences around the globe, judges industry awards and teaches on a wide range of degree programmes.