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See how H&R Block evolved from relying on a traditional third-party MMM provider and manual spreadsheet work to a more agile, in-house measurement framework with Adobe Mix Modeler. Learn how they replaced once-a-year static analyses with more freq...
ADEXCHANGER
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Thursday, January 11, 2024 · 11:00 AM ESTGet ready for a deep dive into the advertising landscape of 2024 in our upcoming webinar. Major changes, like the phasing out of third-party cookies on Google Chrome and the impact of Google's Sandbox initiative on mobile audience segmentation, ar...
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Wednesday, December 6, 2023 · 11:00 AM ESTThe email address is the new digital passport: it’s with you when you log in to watch CTV, when you check out from a retailer, when you’re setting up your social media accounts. As marketers adopt new strategies to reach people across channels, pl...
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Wednesday, November 29, 2023 · 2:00 PM ESTIn this educational webinar, Nola Solomon will discuss the trends for 2024 and how Growth Marketers should prepare accordingly. In particular, the focus will cover 4 current topics that are on the top of many marketers’ minds:
1. AI has become a... -
Monday, November 13, 2023 · 12:00 PM ESTMarketers are challenged with increased channel saturation, divided consumer attention, and more pressure to deliver campaign results. Which is why Performance CTV offers such a huge opportunity for marketers to deliver outcomes. There are a lot o...
