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Marketing attribution continues to be one of the toughest challenges facing brands today. Traditional models often fail to capture the true drivers of incremental growth, leaving executives with fragmented insights and misaligned decisions. In thi...
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Thursday, January 11, 2024 · 11:00 AM ESTGet ready for a deep dive into the advertising landscape of 2024 in our upcoming webinar. Major changes, like the phasing out of third-party cookies on Google Chrome and the impact of Google's Sandbox initiative on mobile audience segmentation, ar...
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Wednesday, December 6, 2023 · 11:00 AM ESTThe email address is the new digital passport: it’s with you when you log in to watch CTV, when you check out from a retailer, when you’re setting up your social media accounts. As marketers adopt new strategies to reach people across channels, pl...
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Wednesday, November 29, 2023 · 2:00 PM ESTIn this educational webinar, Nola Solomon will discuss the trends for 2024 and how Growth Marketers should prepare accordingly. In particular, the focus will cover 4 current topics that are on the top of many marketers’ minds:
1. AI has become a... -
Monday, November 13, 2023 · 12:00 PM ESTMarketers are challenged with increased channel saturation, divided consumer attention, and more pressure to deliver campaign results. Which is why Performance CTV offers such a huge opportunity for marketers to deliver outcomes. There are a lot o...
