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How Manufacturers Can Win in 2022 and Beyond

Thu, Feb 3, 2022 · 9:00 AM · Central Time (US & Canada)
About This Webinar

Inflation, cost volatility, supply chain disruption. If manufacturers have learned anything in the past few years, it’s that disruption is the new normal. How effectively manufacturers use data to price and sell in all channels will be the defining difference between leading and lagging.

In this webinar, guest speaker and Forrester Vice President, Principal Analyst George Lawrie will share findings on recent research to help you navigate the next normal of manufacturing in the digital age. Additionally, Zilliant Chief Marketing Officer Lindsay Duran will share pragmatic strategies and examples of how manufacturers are responding in real time to changing market conditions via smarter pricing and sales strategies.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Lindsay Duran
Chief Marketing Officer, Zilliant
As the leader of Zilliant’s marketing organization, Lindsay is responsible for accelerating growth strategies, demand generation, product marketing, corporate communications, sales enablement, and market positioning. Lindsay is also the co-host of the Zilliant podcast B2B Reimagined. Before serving as CMO, Lindsay was a top-performing Zilliant sales director for three years, where she established a track record of success working with B2B company leaders to identify their unique pricing and sales challenges and remedy the most significant sources of revenue and margin leakage. Prior to that she spent three years as Zilliant’s director of marketing.

Prior to joining Zilliant in 2012, Lindsay served as a senior consultant at Deloitte Consulting, and held product management and product marketing manager positions at Dun & Bradstreet. Lindsay holds a Bachelor of Science in Public Relations and a Master of Business Administration from the University of Texas at Austin. Lindsay is also a co-founder of Club Blue of the Austin Area, a non-profit organization.
Webinar hosting presenter
Vice President, Principal Analyst, Forrester
George is a member of Forrester’s advanced manufacturing team. He researches supply chain and product lifecycle management platforms that empower chief operating officers and vice presidents of supply chains to transform their enterprises within the automotive, aerospace and defense, high-tech, and life science industries.

Before joining Forrester in 2003, George worked for software vendors and consulting companies in supply chain application development, implementation, and product management roles.

George has a bachelor’s degree in economics from Exeter University and a master’s in operations research from Warwick University. He is a CIMA-qualified accountant.
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