Your 2026 margin risk isn’t market-driven. It’s structural.
Margin volatility is becoming less about market swings and more about how pricing actually gets executed inside the business. In many organizations, pricing looks under control at a high level, but breaks down in execution: inconsistent decisions, limited governance, and margin leakage that only shows up after the quarter closes.
In this executive briefing, we’ll examine how outdated pricing execution quietly erodes margin performance and what CEOs are doing to modernize without heavy IT lift or added headcount.
This isn’t a product demo. It’s a peer-level conversation about turning pricing into reliable commercial infrastructure - not a recurring fire drill. It’s time to understand the true enterprise-level cost of that reliance, and why CEOs are making pricing execution a strategic imperative for profitable, predictable growth in 2026.
Agenda
Why spreadsheet-driven pricing quietly creates governance gaps at scale
The four CEO-level levers teams are using to regain control and predictability
How real-time, AI-enabled execution improves margin outcomes without slowing the field
Pascal joined Zilliant as CEO in 2022. He brings more than 20 years of experience in executive roles within enterprise software and business consulting, with proven leadership in developing strategic visions, developing new products and programs...
Bernard Kang is a senior executive and B2B commercial transformation leader specializing in pricing strategy and AI-driven analytics. With extensive experience helping global industrial, technology, and services companies accelerate margin and...
Zilliant helps businesses put pricing at the heart of their business by managing the entire pricing lifecycle with leading CPQ, price management & optimization, and Revenue Intelligence applications. Zilliant’s data science, cloud-native software and passion for customer success deliver the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps companies unlock the full power of pricing at zilliant.com.