Stop Chasing Bad Business. Get Ideal.

ABOUT THIS WEBINAR
The old adage "every customer is a good customer" just doesn't work anymore. To really grow your business, you must first truly understand who your ideal customers are and how you can use that information to develop a profile that helps you find new high-value customers.

Join us for an interactive workshop where we’ll dive into why focusing on your ideal customers and prospects drives growth, how to build an effective Ideal Customer Profile (ICP) for your business and how to apply it to grow your business.
AGENDA
  • Why ECGC doesn't work anymore
  • Developing your Ideal Customer Profile (ICP)
  • Putting your ICP into practice
  • Lively banter & discussion
ADDITIONAL INFO
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
  • 1604333635-92b379b0fe70db13

    Eric Zoromski

    Founder & President
    Eric Zoromski is a 25 year Sales and Marketing veteran, business owner, and pilot of small, not-so-fast airplanes. His career passion is simple but often challenging: helping businesses grow.

    In 2011 Eric launched the Vx Group, a business...
    Full Profile
  • Webinar hosting presenter

    David Tisdale

    VP Demand Generation
    David has led demand gen and creative teams for manufacturing companies, enterprise e-commerce retailers and health care organizations. At Vx Group, he leads inbound and outbound demand generation and bridges the gap between strategy and tactical...
    Full Profile
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