Stop Sending Quotes. Start Building Lifetime Value.
Recorded
Tuesday, June 8, 2021 · 2:00 p.m.
ABOUT THIS WEBINAR
Does your business treat sending quotes like buying lottery tickets? Throw them together, email 'em out, and HOPE they win?
Here's a tip: HOPE is not a strategy.
In complex, long sales cycle businesses, the transition from hoping to winning starts with understanding and driving lifetime value. Don't ask, "what have you bought from me lately?" A better question is, "what might/may you buy from me for decades?"
Join us to learn how to think differently about your customers and your business through the lens of Lifetime Value.
AGENDA
Lifetime Value Thinking
Defining Lifetime Value in Your Business
Identifying High Lifetime Value Customers & Prospects
Stop Quoting, Start Winning (Big)
Leading & Lagging Indicators
ADDITIONAL INFO
When:
Tuesday, June 8, 2021 · 2:00 p.m.
Eastern Time (US & Canada)
David has led demand gen and creative teams for manufacturing companies, enterprise e-commerce retailers and health care organizations. At Vx Group, he leads inbound and outbound demand generation and bridges the gap between strategy and tactical...