We talk a lot about planning for the future, but sometimes the best way to look forward is to take a look back.

In business, the best way to start is to take a deep dive into your sales data. Of course, this is easier said than done. We collect so much data on our customers, it’s sometimes difficult to know where to begin.

Please join me on Thursday, Jan. 13, 2022 at 8 a.m. for an in-depth discussion on Analyzing Your Customer Base.

I’ll share some tips and tricks we’ve learned over the last few years on how to start, what to look for and how to use it to build a better tomorrow for your company.