A goal without a strategy is just a wish. So don’t let your investment go to waste. Join us and learn how you can build more effective strategies for your video content. For every sign-up, we will donate $10 to the Children's Hospital Foundation and the Children's Rehabilitation Foundation. See you there!
About This Webinar
Just about every industry is experiencing a growing need to create video content in order to reach their audiences.

But even great video content can fail once it goes to market.

The attention economy is fiercely competitive. And if you don’t have a solid strategy to work from, your chances of success are extremely slim. Strategy and creativity have to work hand-in-hand.

We’ve used the Science of Storytelling to grow engagement for our clients for over 10 years. Now we’re offering the full package.

Enter Digital Video Strategy, a bottom-up approach to video production that incorporates 7 key elements designed to cut through the noise of the digital environment and reach the objectives you set.

Join us for an engaging hour of learning and discussion! We will walk you through:

  • How to incorporate video strategy from the ground up using the 7 elements

  • How to apply your customer journey map when planning a video or video series

  • How to measure success when analyzing digital metrics

  • Choosing your digital platforms by audience, content and style

  • How to avoid common mistakes when building your strategy


Plus, a 10-minute Q+A session to follow the presentation.

We hope to see you there!

_____________________

CRH and CHF

YOUR ATTENDANCE WILL HELP THOSE IN NEED: The pandemic has created financial difficulties for many across the country, not the least of which are the charities doing important work that now find themselves cutting services and losing the bulk of their revenue. With this in mind, we'd like to take this opportunity to incentivize signs ups with a $10 donation to the Children's Hospital Foundation and the Children's Rehab Foundation for each sign up.

So please sign up! Or if you can, consider donating to a charity that is important to you during this difficult time.
Agenda
  • How to incorporate video strategy
  • How to apply your customer journey
  • How to measure success when analyzing digital metrics for videos
  • Choosing your digital platforms by audience, content and style
  • How to avoid common mistakes when building your strategy
  • Q+A session
Webinar ID
afaef04c6953
Presenters
  • 1605547642-8c9ff6beb55fa60a
    Doug Darling
    CEO & Executive Director
    You’d never know that, as a young adult, Doug thought he lacked passion. He thought that maybe he was lazy, or that he didn’t have what it takes, and considered his apathy inherent. It wasn’t until college – where he was originally planning to pursue PR – that he fell in love with video while shooting and editing a video montage project. He discovered that video was the culmination of all art forms (video, sound, music, graphics, etc.), and was enamoured with it. He had found his purpose… and the rest is history.

    After starting Tripwire, Doug realized that video wasn’t just a form of communication and art, but it could also be a tool to help people, make change, and reach people at an emotional level that he never knew. Through effective and creative storytelling, he now works hard to help his clients authentically connect with their audience.
  • 1606152101-401dd9b0bfe99033
    Lindy Norris
    Director of Marketing and Public Affairs - New Flyer
    Lindy Norris is the Director of Marketing and Public Affairs with New Flyer, responsible for leading communications, media and PR, branding, government and public affairs in North America. Since 2017, Lindy has innovated New Flyer’s multinational brand, leading its team to receive both an APTA and CUTA award for outstanding marketing campaigns in the same year (recognizing content and communications for the Vehicle Innovation Center, North America’s first and only innovation lab dedicated to advancing bus and coach technology).

    We've invited Lindy to talk about her experience working with video as a key marketing asset within her marketing strategy.