Just about every industry is experiencing a growing need to create video content in order to reach their audiences.

But even great video content can fail once it goes to market.

The attention economy is fiercely competitive. And if you don’t have a solid strategy to work from, your chances of success are extremely slim. Strategy and creativity have to work hand-in-hand.

We’ve used the Science of Storytelling to grow engagement for our clients for over 10 years. Now we’re offering the full package.

Enter Digital Video Strategy, a bottom-up approach to video production that incorporates 7 key elements designed to cut through the noise of the digital environment and reach the objectives you set.

Join us for an engaging hour of learning and discussion! We will walk you through:

• How to incorporate video strategy from the ground up using the 7 elements
  


• How to apply your customer journey map when planning a video or video series
  


• How to measure success when analyzing digital metrics
  


• Choosing your digital platforms by audience, content and style
  


• How to avoid common mistakes when building your strategy
  

Plus, a 10-minute Q+A session to follow the presentation.

We hope to see you there!

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YOUR ATTENDANCE WILL HELP THOSE IN NEED: The pandemic has created financial difficulties for many across the country, not the least of which are the charities doing important work that now find themselves cutting services and losing the bulk of their revenue. With this in mind, we'd like to take this opportunity to incentivize signs ups with a $10 donation to the Children's Hospital Foundation and the Children's Rehab Foundation for each sign up.

So please sign up! Or if you can, consider donating to a charity that is important to you during this difficult time.