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About This Webinar
Every paid media budget has money leaking from it. Some goes to auctions where you are the only bidder, and you still pay full price for traffic the platform was already going to send you. Some goes to clicks that were never human. In both cases the ad platform gets paid either way, so it has no incentive to flag it.

None of this is the buyer's fault. It is how the seller's ecosystem works. A new class of independent AI tools now sits between the marketer and the ad platform, watching every auction and every click, and surfacing spend that should never have left your account.

In this session, BrandPilot AI and a senior marketing leader from IG Wealth Management walk through what that looks like in practice: real accounts in financial services, telecom and retail, the dollars each recovered in their first 30 days, and what those brands did with the freed budget.

You’ll learn:
  • The two places ad budgets leak that standard reporting will never surface, and why you can't see them from inside your own account
  • Why platform-native automation cannot close this gap, and how independent AI closes it
  • What three brands in financial services, telecom and retail recovered in their first 30 days, with no loss in traffic or conversions
  • How leading marketers are redeploying recovered spend into non-brand search, ChatGPT ads and generative engine optimization (GEO)
  • A first look at invalid click traffic inside the major ad platforms, and where the conversation needs to go next


This is episode one of The Hidden Budget series.
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Seif Khemaissia
Chief Growth Officer, BrandPilot AI
Seif Khemaissia is Chief Growth Officer at BrandPilot AI, where he leads the company's mission to find the money hiding in ad budgets and give it back. He has spent 19 years in performance marketing and digital media, including senior leadership roles at GroupM/WPP, where he saw from the inside how platform economics quietly work against the advertiser. He has taught at Miami Ad School and advises brands across financial services, telecom and retail on media accountability, measurement and spend transparency. At BrandPilot AI he leads growth for the independent layer he always wished his clients had: AI that watches every auction and every click and recovers the spend that should never have left the account.
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Corby Fine
Vice President, Marketing & Performance, IGM Financial (IG Wealth Management)
Corby Fine is Vice President, Digital Marketing and Performance at IGM Financial, where he leads digital marketing across the IGM group of companies including IG Wealth Management. For more than 20 years he has sat on the buying side of Canada's largest media budgets, bridging strategy and execution at institutions including IGM Financial, Bell, CIBC and Rogers. He has managed P&Ls of up to $350 million, in-housed media and advertising at three corporations, served as de facto General Manager of the Simplii Financial launch, moving 2 million customers to fully digital acquisition, and stood up Bell's Digital Center of Excellence. A Certified Executive Coach and host of the Fine Tune podcast, Corby joins this session as the voice of the marketer whose budget is on the line.
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