See how AI uncovers wasted spend and turns it back into usable budget.
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About This Webinar
Paid media waste is not always visible in the places marketers typically look.

It can show up in auction dynamics, invalid traffic and other spend that standard platform reporting may not fully surface. The challenge is identifying that waste without disrupting campaigns that are already performing.

In this on-demand webinar, BrandPilot AI and a senior marketing leader from IG Wealth Management show what that looks like in practice, using real examples from financial services, telecom and retail.

You’ll see what three brands recovered in their first 30 days, where the wasted spend was hiding and how those dollars were put back to work.

You’ll learn:
  • Where ad budgets can leak in ways standard reporting may not surface
  • How independent AI can identify waste that platform-native tools may miss
  • What three brands recovered in their first 30 days — without sacrificing traffic or conversions
  • How marketers are reinvesting recovered spend across non-brand search, emerging ad channels and generative engine optimization (GEO)
  • What invalid click traffic looks like inside major ad platforms — and why it deserves more attention


This is episode one of The Hidden Budget series.
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Seif Khemaissia
Chief Growth Officer, BrandPilot AI
Seif Khemaissia is Chief Growth Officer at BrandPilot AI, where he leads the company's mission to find the money hiding in ad budgets and give it back. He has spent 19 years in performance marketing and digital media, including senior leadership roles at GroupM/WPP, where he saw from the inside how platform economics quietly work against the advertiser. He has taught at Miami Ad School and advises brands across financial services, telecom and retail on media accountability, measurement and spend transparency. At BrandPilot AI he leads growth for the independent layer he always wished his clients had: AI that watches every auction and every click and recovers the spend that should never have left the account.
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Corby Fine
Vice President, Marketing & Performance, IGM Financial (IG Wealth Management)
Corby Fine is Vice President, Digital Marketing and Performance at IGM Financial, where he leads digital marketing across the IGM group of companies including IG Wealth Management. For more than 20 years he has sat on the buying side of Canada's largest media budgets, bridging strategy and execution at institutions including IGM Financial, Bell, CIBC and Rogers. He has managed P&Ls of up to $350 million, in-housed media and advertising at three corporations, served as de facto General Manager of the Simplii Financial launch, moving 2 million customers to fully digital acquisition, and stood up Bell's Digital Center of Excellence. A Certified Executive Coach and host of the Fine Tune podcast, Corby joins this session as the voice of the marketer whose budget is on the line.
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Danny Goodwin
Editorial Director of Search Engine Land & Search Marketing Expo
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