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AI was all the rage in 2023 with teams scrambling to educate themselves on potential impact and opportunities. In 2024, marketers across organizations of all shapes and sizes are expecting to harness its power in more ways, specifically with Content Operations and Marketing Operations taking center stage for proofs of concepts and use cases.

Whether you’re dabbling in AI or using it in specific ways, join this webinar to learn how to leverage AI across your content ops to drive more efficient and effective marketing workflows and digital experiences. We’ll look at what this means for your current martech stack, what you may consider investing in next, and how to join the AI revolution.

Join this webinar to learn how to incorporate AI into your content strategy to:

- Standardize content creation workflows across your team
- Align brand standards with how you manage and organize content
- Structure content to support optimization and personalization
- Leverage the full set of capabilities in CMS, DAM, and personalization tools

We hope to see you there! Questions and interactions are welcomed.
VP of Digital Marketing, Velir
VP of Digital Marketing at Velir, on the value of DEI assets, ensuring ROI, and defining the metrics that bolster these investments from her experience of working with renowned brands such as Under Armour, Eargo, and Johnnie-O.
VP, Sales and Go To Market, DAM and PIM, Acquia
Jake Athey leads Acquia’s go-to-market motion for its digital asset management (DAM) and product information management (PIM) solutions. He brings together first-hand understanding of evolving customer requirements with expertise in martech and commerce platforms, making him a trusted advisor on DAM, PIM, and DXP topics for organizations across industries.