Webinar: The New Wellness Mindset: Where Pleasure Meets Purpose by The Food Institute

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About This Webinar

Consumer expectations around wellness have shifted, and the snacking aisle is at the center of it. Today’s consumers want it all: great taste, functional benefits, satisfying textures, and elevated, multisensory experiences.

In this on-demand webinar, The New Wellness Mindset: Where Pleasure Meets Purpose, Bill Waltzek and Steve Adolphson of Glanbia, along with Simon O’Brien of Flavor Producers, explore how “better-for-you” has evolved from a focus on restriction to one driven by experience.

The discussion covers how brands are delivering craveable textures, bold flavors, and functional ingredients that support energy, satiety, and overall well-being, without sacrificing indulgence. You’ll also hear how advanced ingredient solutions are helping manufacturers innovate across protein fortification, texture, and flavor to meet changing consumer expectations.

Watch the recording to gain a clearer view of where demand is heading, what’s influencing purchasing decisions, and how to translate the “pleasure with purpose” mindset into scalable product innovation.

For food and beverage manufacturers, product developers, and foodservice operators, the takeaway is straightforward: the future of snacking is not just healthier. It is purposeful, sensory-driven, and built for enjoyment.

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Sponsored by: Glanbia

Delivering better nutrition.

From insights to innovative ingredients to product development support and more, we're the nutrition solutions partner built around you. To learn more, visit our website.

Bill Waltzek

Senior Category Marketing Manager, Glanbia

Bill Waltzek is the Senior Category Marketing Manager at Glanbia, a world leader in dairy proteins, plant proteins, cheese, premix solutions, and bioactive ingredients.

Bill has spent the past 20+ years managing marketing teams with some of the largest retailers in the U.S. Most recently Bill has focused his career in the health and wellness space with emerging CPG brands such as Vital Proteins and O2 Hydration, as a Marketing Manager in the fitness channel and Director of Partnership and Events. Bill is also a certified personal trainer and a nutrition coach for almost 20 years and the owner of ForwardFit.

Steve Adolphson

Senior Research Manager at Glanbia

Steve Adolphson is a Senior Research Manager at Glanbia and manages the nutrition bars and bakery applications teams. He has a Master’s Degree in Food Science and over 13 years of experience formulating high protein, better-for-you products for customers and enjoys helping them from ideation all the way through launching a product.

Simon O’Brien

Senior Creative Manager, Flavor Producers

Simon is the Senior Creative Manager at Flavor Producers, a full-service custom flavor provider to the food and beverage industry that specializes in natural and organic flavors.

With 20+ years of marketing experience, Simon has spent more than 15 years focused on flavor marketing, supporting some of the world’s leading flavor manufacturers. For the past 7+ years, he has led the marketing team at Flavor Producers and is known for bringing creative vision and a distinctive style to help customers craft new and innovative products.

Brian Choi

Managing Partner and CEO, The Food Institute

Brian Choi is Managing Partner and CEO of The Food Institute, the leading source for food industry news, data, and market trends. He is an experienced financial executive in the food industry, having previously worked in investment banking, consulting, and private equity. Brian currently serves as Advisory Board Member of the Rutgers Food Innovation Center, and Strategic Advisor to SIRL and MenuData. He is also recognized as a leading food industry expert and thought leader and has appeared on international media networks such as the Wall Street Journal, Bloomberg, CNBC, and the BBC.