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State of the Protein Industry: A Panel Discussion

October 27, 2020 at 02:00:00 PM · Eastern Time (US & Canada)
About This Webinar

The protein industry in the US has experienced many shocks and changes this year. Come join the Food Institute on Oct 27 to learn about the current state of the protein industry and where things may be headed in the future. Our panel is comprised of industry experts who work in various areas of the supply chain from manufacturing/processing to food retail. The discussion will involve key issues related to the protein industry:

• Consumer buying patterns of traditional meat categories
• How retailers are adjusting to consumer patterns and supply issues
• Long term trends impacting meat industry perceptions
• Supply chain dynamics pre and post-pandemic
• Competition from alternative meat companies
• Where things are headed in 2021

Registrants will receive a copy of the Pandemic Protein Report by IRI and 210 Analytics.

This webinar is sponsored by Marcum LLP

Marcum LLP’s Food & Beverage Services group has the perfect recipe of knowledge and service capabilities to help you stay flexible.
Our professionals provide accounting, tax, and consulting services so that you can concentrate on the growth of your business. Just as our service capabilities are diverse, so, too, are the types of food and beverage clients we serve, including distributors and manufacturers, importers, restaurant chains, processors and packaging, agribusinesses, and retailers.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Vice President of Fresh Meats Marketing and Premium Programs, Tyson Foods
Kent is responsible for directing the marketing effort for the Fresh Meats Business Unit while leading a team of brand managers, business managers, and dedicated agency support personnel. Kent and his team are accountable for all marketing efforts related to our fresh beef and pork brands, marketing direction for our case-ready business, and marketing support and coordination for our fresh meats value-added business. Additionally, Kent is responsible for the P&L of our growing NAE (No Antibiotics Ever) beef and pork programs with accountability for live animal supply, product mix, pricing and sales. In Kent’s current role he provides leadership for the business unit with strategic marketing direction, brand portfolio management, go-to-market communication, and sales support for all fresh meats branded and private label branded customer initiatives. Kent and his team support the retail, foodservice and international sales channels. Prior to joining Tyson Foods, Kent spent 14+ years in a variety of sales and marketing roles for Cargill Meat Solutions in both Canada and United States. In that capacity he led the significant growth of branded beef programs in Canada, Angus programs in the United States and Canada, and then premium branded efforts in both countries. Extensive leadership training through Cargill and Tyson Foods, combined with his experience, has provided Kent with a unique skill set that he uses to guide marketing strategy and tactical execution for Tyson Fresh Meats in a fresh beef and pork industry that is singular in its uniqueness and complexity. Kent grew up in Canada and obtained his degree from the University of Saskatchewan, College of Commerce in Marketing and Finance. He has three wonderful children and enjoys eating healthy food, staying fit, and seeking out new experiences.
Webinar hosting presenter
President of OMNI Food Sales
Zak Romanoff is the President of OMNI Food Sales, a leading perishable Brand Advocate representing national, regional, and local food manufacturers. Zak has become a disruptor in the food distribution, marketing, and sales world by removing the term “Broker” from his vocabulary and replacing it with “Brand Advocate”. This rejuvenation of a once stale industry has been further enforced by Zak’s development of a strong online presence highlighting his day to day world in the food industry. Zak shares his knowledge on the food manufacturer and retailer relationship. Under his tenure as President, OMNI has won multiple “Broker/Vendor Partner of the Year” awards and Zak has spoken about “Brand Advocacy” to multiple foreign delegations, St Joe’s University Food Marketing Association Executive MBA Class, and other leading organizations in the food industry. Zak is a member of the New Jersey Food Council, serves on the Education Committee of the New Jersey Food Processors Association, and is a Board Member of the Harrison Food Pantry. Outside of the office Zak enjoys basketball, spartan races, and lives with his wife and son in New York.
Webinar hosting presenter
Principal at 210 Analytics, LLC
Anne-Marie Roerink is a Principal at 210 Analytics, LLC — providing customized research and marketing strategies with a specialty in food retailing. Working closely with retailers, wholesalers, packer/processors, producers and trade associations, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the meat consumer in a one-size-fits-no-one world. She understands the challenges and opportunities in the food and meat business today as well as the drivers of success tomorrow. Prior to founding 210 Analytics, Anne-Marie was the Head of Research for the Food Marketing Institute. Anne-Marie designs and authors the annual Power of Meat study, along with the weekly pandemic meat performance reports in conjunction with IRI, as well as similar studies in produce, deli prepared, frozen, bakery, candy and other categories.
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Documents
IRI_210_Analytics_Pandemic_Protein_Performance.pdf
Preview Download Added by Food Institute at 3:53 PM - Monday - October 26, 2020