Vice President of Fresh Meats Marketing and Premium Programs, Tyson Foods
Kent is responsible for directing the marketing effort for the Fresh Meats Business Unit while leading a team of brand managers, business managers, and dedicated agency support personnel. Kent and his team are accountable for all marketing efforts related to our fresh beef and pork brands, marketing direction for our case-ready business, and marketing support and coordination for our fresh meats value-added business. Additionally, Kent is responsible for the P&L of our growing NAE (No Antibiotics Ever) beef and pork programs with accountability for live animal supply, product mix, pricing and sales. In Kent’s current role he provides leadership for the business unit with strategic marketing direction, brand portfolio management, go-to-market communication, and sales support for all fresh meats branded and private label branded customer initiatives. Kent and his team support the retail, foodservice and international sales channels. Prior to joining Tyson Foods, Kent spent 14+ years in a variety of sales and marketing roles for Cargill Meat Solutions in both Canada and United States. In that capacity he led the significant growth of branded beef programs in Canada, Angus programs in the United States and Canada, and then premium branded efforts in both countries. Extensive leadership training through Cargill and Tyson Foods, combined with his experience, has provided Kent with a unique skill set that he uses to guide marketing strategy and tactical execution for Tyson Fresh Meats in a fresh beef and pork industry that is singular in its uniqueness and complexity. Kent grew up in Canada and obtained his degree from the University of Saskatchewan, College of Commerce in Marketing and Finance. He has three wonderful children and enjoys eating healthy food, staying fit, and seeking out new experiences.