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Discover the Power of Purple: The MaquiBerry from Chile

About This Webinar

Superfruits are often touted as having remarkable health benefits. Many consumers already know of about superfruits such as blueberries, blackberries, raspberries, acai berries, and goji berries. However, not many are aware of a superior berry that grows in the Chilean Patagonia known as the Maquiberry.

Maquiberries are packed with properties beneficial to health & wellness. Its high concentration of antioxidants and its anti-inflammatory properties make this superfruit more powerful than its other berry cousins.

In partnership with ProChile, join The Food Institute as we invite Chilealimentos, along with two Chilean innovative brands, Vilkun and NativforLife, to share about the following:

• The Maquiberry's origin, history and key characteristics
• Health Benefits
• Product use cases and consumption patterns
• Sustainability features

Who Should Attend?
• Food Retailers
• Food Distributors
• Brokers/Sales Agents
• Importers
• Food & Beverage Manufacturers

Will the Maquiberry become South America’s next superfruit? Watch this webinar to find out. Don’t miss out on a great opportunity to learn about the Power of Purple!


Sponsored By:


The Export Promotion Bureau (ProChile), is an agency under the Foreign Ministry's Directorate General for International Economic Relations, works to advance and consolidate Chilean trade policy.

ProChile assists small and medium-size enterprises in their trade expansion efforts by leveraging the opportunities afforded by recent trade agreements, fostering public-private partnerships, and helping position Chile in the international marketplace.

ProChile's network of in-country and foreign-based trade offices offer Chilean exporters a broad range of specific services, notably general orientation, trade development, and information technology. To learn more, visit https://www.prochile.gob.cl/.


Chilealimentos is the Chilean Food Industry Association, a private organization that brings together and represents processed food companies and companies of machinery, equipment and services related to food processing. The purpose of the Association is to promote the development and protection of the activities that are common to its members and the defense of their interests, in Chile or abroad, before the authorities and public or private entities. To learn more, visit https://chilealimentos.com/.

Maquiberry From Chile:

This is an initiative of the Chilean industry of Maquiberry led by the Maqui Committee of Chilealimentos. Its purpose is the international promotion of this endemic fruit of Chile. This is all aligned with a vision of nutrition that is sustainable, healthy and socially responsible. ​

Our fundamental pillar is to consolidate Maquiberry as a reference superfruit, 100% natural, endemic of Chile, well supported by different scientific studies of highly prestigious research centers throughout the world. To learn more, visit https://www.maquiberryfromchile.com/.

Who can view: People who attended or registered for the webinar only
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Development and Sustainability Manager, Chilealimentos
Civic Chemical Engineer from the Federico Santa María Technical University and graduated in Business Administration from the Adolfo Ibañez University. Carlos has 30 years of professional career in the operations area, in manufacturing, food and chemical companies. For the last 15 years he has served as Sustainability Manager of the Association of Food Companies of Chile - Chilealimentos, where he promotes initiatives and projects related to environmental, energy, quality, safety and social responsibility issues of the association.
Webinar hosting presenter
Food Engineer, Research and Operational Manager, Nativforlife
Isabel has 20 years of experience in the development of functional foods in the area of Biotechnology in human and animal nutrition. High knowledge of antioxidants, functional foods and product development. Isabel is an entrepreneur with experience in advising biotechnological industrial projects in the area of proteins and natural antioxidants.

Nativforlife, is a company which all their partners are women and their mission is supplying health in a natural and innovative way, through organic native fruits from Patagonia, where each one contains bioactive principles with specific benefits. Nativforlife(R) process Organic Wild Fruits, collected by local people which work close with it. Market Development, Research and Innovation, Technical Support in bioactive compounds, and Distribution Channels.
Webinar hosting presenter
General Manager of Baika Nutrition, division of San José Farms
Ester earned a Commercial Engineering degree with a Mention in Business Administration from the Pontifical Catholic University of Chile. Sustainability Strategies and Circular Economy Program, University of Cambridge, UK. She won the National Innovation Award, Avonni 2012 in the food category and was elected 100 Women Leaders 2007-2008, El Mercurio and Business Women Award in two consecutive years.

Ester has 30 years of experience in multinationals both in Latin America and Europe (Avon, Unilever, Colgate, CFR Recalcine, Arauco). In addition to having an outstanding track record in retail in Chile (D&S and Supermercados del Sur). Entrepreneurial spirit, involved in the world of entrepreneurship, innovation and mentoring for 15 years. Founder of Cosmetofruit, innovation of Chilean origin in the functional food industry, licensed to CFR Recalcine Pharmaceutical.
Webinar hosting presenter
Chile Trade Commissioner New York, ProChile
Christophe owns a degree in Business Administration and has an MBA from the Catholic University of Chile. Christophe combines more than 20 years of experience in the private sector and in the Chilean government linked to exports, trade and investment promotion. Christophe was Trade Commissioner for Chile in The Netherlands, Director for the Benelux area and handled managerial positions in global companies, leading commercial teams in FMCG, in the food & wine sector, and in the tourism industry.
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