At most organisations there's some kind of tool which is used to log and track your progress against goals which may have been set months ago. The year ticks along, appraisal time arrives and reviewing that progress can feel like a box ticking exercise.
The requirements set by a business - eg set smart goals, align them to your career trajectory - make sense as isolated concepts, however they may also feel like floating bits of a larger puzzle... that puzzle being me/us/people... who we are, as researchers and beyond that - the whole us. Particularly at this time of rapid change and remote working.
With this in mind we have challenged ourselves to take a user centred approach to defining our goals this year, using the classic Inspire > Ideation > Test and learn phases to help us on our development journeys. We'll use this session to tell you more about what this has involved so far.
Suki Beg - Associate Director of UX - Ipsos MORI
Suki combines qual and quant methods and co-design tactics to uncover the values, skills, challenges and behaviours of audiences - this has included engineers, frequent fliers, motorcycle lovers, hackers, architects, drone enthusiasts, call centre workers and trade counter assistants.
This has helped businesses - like RS Components, SonyMobile, Arup, IDEO, Yamaha Motors, Collinson and DFDS - focus on the right problems and boost the performance of digital services, apps, web pages, data management, booking systems content strategies and services.
Rhiannon Evans - UX Researcher - Ipsos MORI
Rhiannon has a background working in research as well as the charity sector. To build upon her experience of improving experiences for clients and volunteers in these roles, she decided to take the UX Design Immersive course at General Assembly. After completing the course she worked at GA as a UX Design Teaching Assistant and joined Ipsos MORI’s UX team as a UX Researcher earlier this year.