Suki combines qual and quant methods and co-design tactics to uncover the values, skills, challenges and behaviours of audiences - this has included engineers, frequent fliers, motorcycle lovers, hackers, architects, drone enthusiasts, call centre workers and trade counter assistants.
This has helped businesses - like RS Components, SonyMobile, Arup, IDEO, Yamaha Motors, Collinson and DFDS - focus on the right problems and boost the performance of digital services, apps, web pages, data management, booking systems content strategies and services.