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1585656091-2dc762d515bc9f2e
Name
Suki Beg
Title
Associate Director of UX
Bio
Suki combines qual and quant methods and co-design tactics to uncover the values, skills, challenges and behaviours of audiences - this has included engineers, frequent fliers, motorcycle lovers, hackers, architects, drone enthusiasts, call centre workers and trade counter assistants.

This has helped businesses - like RS Components, SonyMobile, Arup, IDEO, Yamaha Motors, Collinson and DFDS - focus on the right problems and boost the performance of digital services, apps, web pages, data management, booking systems content strategies and services.