About This Webinar
SporticoLive is proud to announce NFL Valuations 2021, featuring several of the league's owners and executives. Industry experts will join team leaders for an engaging discussion on the league and its franchises. This exclusive event is the 2nd annual analysis of the NFL in Sportico's highly regarded valuations franchise, it's a can't-miss for the sports business industry!
Presenters
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    Steve Bornstein
    President, North America, Genius Sports
    With over 40 years’ of experience, Steve Bornstein is one of the most respected figures in the global sports industry. He has held numerous prominent positions across the sports, media and advisory sectors, including as the former President, CEO and Founder of the NFL Network.
    In 1990, Steve became ESPN’s youngest president and CEO at age 38. There, he oversaw the debuts of ESPN2, ESPN News, ESPN Radio, ESPN Classic, ESPN International, ESPN The Magazine, the ESPYs and the X-Games.

    As Genius Sports’ President, North America, Steve leads the company’s U.S. and Canadian operations, including maximizing its partnerships with the NFL, NCAA, NASCAR, NBA and MLB. Steve also works closely with Genius Sports’ executive team to identify innovative and revenue accretive acquisition targets, helping the company drive the ongoing convergence of sports, betting and media.
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    Al Guido
    Chairman and CEO, Elevate Sports Ventures President, San Francisco 49ers
    Al Guido serves as Chairman and CEO of Elevate Sports Ventures while concurrently serving as President of the San Francisco 49ers – for which he was named on February 15, 2016. Guido works to bring comprehensive business solutions to the sports and entertainment industry that identify new revenue opportunities and bring new, innovative ideas to market. With nearly two decades in the sports industry, Guido has brought concepts to fruition alongside some of the best teams, leagues, brands, venues and owners across the business – inclusive of the realization of Levi’s® Stadium in Santa Clara, Calif., record-setting SBL sales initiatives for the home of the San Francisco 49ers totaling more than $530 million, and industry record-breaking PSL sales for the Dallas Cowboys totaling over $600 million.
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    Stephen Jones
    COO, EVP/Player Personnel & President of AT&T Stadium, Dallas Cowboys
    With 32 years of NFL experience, Stephen Jones has established himself as one of the brightest and most versatile executives in professional sports. Recognized as Owner Jerry Jones’ right-hand man, Stephen is the Cowboys Chief Operating Officer/Executive Vice President/Player Personnel and President of AT&T Stadium. He oversees the management operations for all aspects of the Dallas Cowboys and AT&T Stadium, while also supervising the team’s scouting and player personnel department. His work involves managing the organization’s 400-plus employees, while also handling all of the club’s salary cap and all major player contract concerns. He also is active in the recruitment - and management - of all major events that come to AT&T Stadium and The Star in Frisco. Jones’ experience as a major college football player, and his years as one of the NFL’s top executives, were instrumental in his appointment to the League’s prestigious Competition Committee. His active involvement in stadium management, design and development has also landed him a spot on the NFL’s New Stadium Committee.
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    Kevin LaForce
    Managing Director, RedBird Capital Partners
    Kevin is a Managing Director of the firm.

    Prior to joining RedBird, Kevin had an acclaimed 14-year career at the National Football League, where he most recently served as the Senior Vice President of Media Strategy and Business Development. In addition, Kevin established and led the NFL’s strategic investment entity, 32 Equity LLC, serving as Vice President from 2013 to 2021. Under Kevin’s leadership, the NFL negotiated the most favorable live game distribution contract in the League’s history and grew 32 Equity into a market-leading strategic investment platform.

    During his tenure at the NFL, Kevin led the League’s media strategy and business development efforts, focusing on partnerships representing over 70% of the NFL’s annual revenue. Responsible for driving the League’s U.S. content distribution strategy and executing its major media partnerships, Kevin played a leading role in negotiating the League’s 2021 landmark media distribution deals with Amazon, CBS, Disney, Fox and NBC valued at over $110 billion. In addition, Kevin’s oversight included the NFL’s partnership with AT&T in connection with its out-of-market games package, NFL Sunday Ticket, and key partnerships with market- leading digital platforms including Amazon, Facebook, Google / YouTube, SNAP and Twitter. Kevin also oversaw the media strategy and commercial business development attached to the NFL’s efforts in legalized sports betting, including both content and data licensing. This included the League’s transformational $950 million global data licensing partnership with Genius Sports.
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    Jason Wright
    President, Washington Football Team
    Jason Wright is president of the Washington Football Team. His responsibilities include leading the organization's business divisions, including operations, finance, sales, and marketing. He is the first Black team president in the history of the NFL and currently is the youngest team president in the League. He is the fourth former NFL player to become president of a team.
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    Kurt Badenhausen
    Sports Valuations Reporter, Sportico
    Kurt Badenhausen is a sports valuations reporter at Sportico. Prior to joining Sportico, he was a senior editor at Forbes where he worked from 1998 to 2021. He co-engineered Forbes’ annual sports team valuations and launched numerous initiatives at the company, including annual features on brand valuations, best banks and top business schools. He profiled a bunch of athletes who go by one name: LeBron, Shaq, Danica and others for the magazine. Prior to joining Forbes, Badenhausen worked at Financial World magazine where his coverage focused on investing, mutual funds and the business of sports. He graduated from Colgate University with a degree in history and resides in New Jersey with his wife, two sons and black lab.
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    Scott Soshnick
    Editor-in-Chief, Sportico
    Scott Soshnick joined Sportico in April of 2020 as its Editor-In-Chief and head of content, bringing decades of editorial experience to Penske Media’s sports business platform.

    Prior to joining Sportico, Scott spent 27 years at Bloomberg News, spearheading the global news service’s sports business coverage across a variety of platforms. Scott also founded and co-hosted Bloomberg’s Business of Sports podcast, while creating and hosting a variety of live events with leading industry executives.

    Scott graduated from Syracuse University’s Newhouse School of Public Communications with a degree in broadcast journalism. He resides in Glen Ridge, NJ, with his wife and son, who aspires to be an NHL goaltender. As such, Scott spends an inordinate amount of time in hockey rinks.