Target audience: B2B healthcare (MedTech, E-Health, technology-enabled healthcare startup) startups prior to or shortly after market entry.

For your next funding round, you have to show your investors TRACTION and proof of commercial viability (pre-orders, first sales, etc.).

With major investments into R&D and regulatory approval on the horizon, you want to make sure you develop the right market offering and a successful go-to-market approach.

This session provides you with insights on how to best:
- develop products or services that customers will pay for
- develop a business model that reflects your customers' actual added value
- launch a product / service offering with high product-market-fit
- take the right first steps in solving the reimbursement puzzle
- avoid having to raise a bridge round or lose your company due to lack of traction