Changing Content Consumption in an Era of COVID-19

Jim joined Reach Agency in Santa Monica in February of 2017 as EVP, Entertainment Marketing and now represents the Anheuser Busch brands in a similar capacity. Reach Agency was established in 2012 by Frank Catapano and Gabe Gordon and represents such clients as Nestle Purina, Marriott Hotels, Hallmark, and Walmart and now AB InBev. Jim was elected to Los Angeles Tourism and Convention Board of Directors in April of 2017 and currently sits on their Marketing Committee.

Gabe Gordon is a social content innovator. As a Co-Founder of Reach Agency, he established the company in 2012 as a new type of agency created for digital video storytelling. It’s underlying mission is to engage brands with a social generation.

Mike has spent his entire career in the media field. He has had an active part in the massive change that has occurred in the way people interact with media. Through the fragmentation to consolidation of media channels to the invention of new technology and repositioning of existing channels. He has experience across a wide range of businesses; CPG, healthcare, travel, retail, entertainment / attractions, finance, education, automotive and transportation.

Nicole Sedita is Senior Vice President of Global Partnerships, Product Integration + Consumer Products for Lionsgate Entertainment. Ms. Sedita oversees the development and activity of strategic brand marketing partnerships, product integration and merchandise licensing for the studio’s Theatrical, TV and catalog properties. Ms. Sedita joined the studio in September 2019 where she is responsible for negotiating & overseeing brand marketing + merchandising opportunities on Lionsgate content with franchises such as John Wick + Hunger Games.

Russell Silvers is a chief operating officer for the Global Partnerships division of AEG, the world’s leading sports and live entertainment company. In his role, Silvers focuses on the retention, renewal and maintenance of sponsorship and naming rights agreements and new business initiatives for AEG’s portfolio of facilities, sports, music, entertainment districts and real estate assets across five continents.