Jim joined Reach Agency in Santa Monica in February of 2017 as EVP, Entertainment Marketing and now represents the Anheuser Busch brands in a similar capacity. Reach Agency was established in 2012 by Frank Catapano and Gabe Gordon and represents such clients as Nestle Purina, Marriott Hotels, Hallmark, and Walmart and now AB InBev. Jim was elected to Los Angeles Tourism and Convention Board of Directors in April of 2017 and currently sits on their Marketing Committee.