As AI grows more capable of holding empathetic, dynamic conversations, its value in qualitative research is expanding beyond speed and scale...it's now uncovering where the most powerful insights truly live.
Grounded in recent work, this session will spotlight how AI’s built-in anonymity, consistency and asynchronous flexibility are helping researchers and brands break through long-standing barriers, enabling more candid, authentic responses by creating the kind of safe space today’s consumers increasingly expect.
By joining this session, attendees will discover how AI-moderated interviews can surface unfiltered consumer truths and see how this approach is already enhancing insight strategies in sensitive categories like health, wellness and finance.
At Unilever and Reckitt, she drove innovation by turning consumer insights into meaningful strategies, using her deep understanding of data and business needs to help global FMCG brands accelerate growth.
Now at BoltChatAI, Ester is transforming market research through AI-driven methodologies that redefine how brands engage with consumers and generate real-time, high-quality insights at scale. A passionate advocate for the intersection of AI and human understanding, she is leading the charge to make research smarter, faster and more accessible.
