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About
The pet industry is well-known for its innovation tendencies and wide range of SKUs. But in times of inflation, even the most dynamic categories face pressure to prove their value. While pet owners may prioritize their pets’ needs over their own, success still hinges on delivering innovations that truly stand out. Join this session to get inspired to innovate in challenging times – and discover how tech-powered behavioral testing can help you make confident, consumer-driven decisions.
Featured Presenters
Consumer insights lead, Nestlé Purina Petcare in Europe
Maud is a passionate insights professional with 15 years of experience in insights teams at leading FMCG companies, including Procter & Gamble and Nestlé Purina. Her career has spanned various regions, including several transformative years in Asia, and she is currently based in Europe. Maud is dedicated to leveraging insights to drive strategic decisions and foster innovation within the industry.
Senior client service director EU and global account lead, EyeSee
With over 18 years of experience in market research, Alexandre has contributed to the full breadth of the industry – from sales forecasting and brand equity tracking to TV and digital ad testing, e-commerce and behavioral and shopper research. Having held roles across insights, management and commercial functions in multiple global markets, he brings a rare combination of strategic vision and hands-on expertise. His work is driven by a passion for research and a deep commitment to client success.
