Will 2026 be the year AI finally delivers real business impact for insight teams?
2025 brought remarkable advances – from AI-assisted qualitative analysis to agentic systems that can run entire research workflows. Yet, for many insight pros, the promise of AI still feels just out of reach. According to Greenbook, only 17 to 29% of research buyers report positive AI sentiment and outcomes. The technology is powerful but impact depends on how you use it.
In this panel, we'll cut through the hype and focus on what it actually takes to operationalize AI for insights. You'll hear from research leaders who are turning experimentation into execution – and seeing measurable value along the way.
Join us to learn how to:
• Build the right processes and governance models for AI readiness across the enterprise.
• Upskill your team to boost AI literacy, confidence and creativity
• Measure and communicate the ROI of AI-driven insight initiatives.
• Evaluate vendors and partners to extend your team's AI capabilities strategically.
