Join us for a discussion of the evidence behind the usability and validity of insights from samples of synthetic survey-takers. Key topics we will address include:
• Can synthetic personas have emotional reactions?
• Can synthetic personas reflect cultural differences?
• How do results compare between samples of humans and samples of synthetic personas in parallel tests?
• Are there things synthetic personas can do better than humans? When should you NOT use synthetic personas?
Session attendees will come away with an evidence-based understanding of:
• Use cases for synthetic survey-takers.
• The realism and reliability of Toluna’s synthetic personas.
• Global comparisons of results from humans versus synthetic personas.
