How do teams prepare for a consequential market shift when the timing, pathway and implications remain uncertain?
In this session, a Johnson & Johnson MedTech leader and The Directions Group will share an educational case study on using competitive wargaming to move from uncertainty toward decision readiness. The discussion will explore how a cross-functional team translated an emerging competitive question into plausible scenarios, tested assumptions, identified risks and opportunities and prioritized actions across multiple time horizons.
Rather than attempting to predict a single future, the team used a structured, facilitated process to prepare for several credible possibilities and to establish signals, triggers and response options before conditions changed.
Attendees will learn how to use wargaming to create alignment, sharpen strategic choices and convert insights into an actionable roadmap.
Key takeaways:
- Identify when wargaming is more useful than conventional planning alone.
- Build plausible scenarios without over investing in speculative detail.
- Use activation to turn intelligence into strategic options.
- Engage cross-functional stakeholders in structured strategy development.
- Convert scenario learning into priorities, triggers, owners and actions that build organizational readiness.
