DIY doesn’t mean cutting corners – especially when AI is involved. In this session, Cambri Co-Founder Dani Kamras will show how insight teams can confidently run robust, predictive product concept testing themselves – without compromising quality or speed. You’ll see how Cambri’s Launch AI platform automates the entire research workflow – from test setup and panel integration to high-accuracy predictions and intuitive reporting – all in a matter of hours, not weeks. Trained on real point-of-sale (POS) data and rich survey feedback, Launch AI bridges the say-do gap, enabling you to screen in winners, screen out failures and refine concepts faster than ever.
You’ll walk away understanding how DIY research can empower your team to deliver expert-level insights, while saving time, effort and budget.
What you’ll learn:
• Why traditional benchmarks fall short – and how Launch AI fixes them.
• How to set up and launch a predictive concept test in minutes.
• How survey + POS data + AI drive 81% prediction accuracy.
• How to pinpoint exactly which elements drive or drag concept strength.
• Why insight teams can now run more projects – without more headcount.
But don’t take our word for it! Join us and see AI-powered DIY testing in action with a real case example.
